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This is what Xiaomi India head Manu Jain has to say on ‘zero cost marketing’ claim – Times of India

Xiaomi India He has been vocal about his modern advertising methods on social media and the way he’s a trendsetter. with firm executives Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Mi India Typically boasts about how Xiaomi grew to become the main smartphone model in India with “Zero Price Advertising and marketing”.
In a current put up on LinkedIn, selling the upcoming Mi 11 Lite smartphone, Manu Jain shared how Xiaomi’s advertising innovation and advertising prices make all of the distinction for the corporate.
Within the put up, Jain wrote, ‘Easy methods to do zero value advertising? Lots of people marvel how we grew to become the number one model in India with out spending any advertising $$. This put up is a traditional instance for a similar. We’re about to launch a brand new smartphone Mi 11 Lite, which is the thinnest and lightest telephone. To emphasise this, our superb advertising group despatched invites floating with helium balloons. It was meant to point out – “The telephone is so gentle. So is the invitation.”

Whereas the put up garnered a lot reward on skilled social media platforms, individuals had been fast to level out how Xiaomi’s advertising prices and price range had been “zero” when adverts for Xiaomi’s telephones appeared on social media, YouTube, newspapers, TV. and seem on. different platforms.
In actual fact, in 2017, Xiaomi additionally introduced a Bollywood actress, Katrina Kaif, as an endorser for its new redmi Y Collection in India as properly in 2019 Ranveer singh Redmi Notice 7 sequence smartphones supported. So, how can Xiaomi’s advertising value be zero when they’re taking part in the identical advertising campaigns that each one the manufacturers are doing.
Xiaomi The promotions for the upcoming Mi 11 Lite smartphone have began. A person on LinkedIn wrote, ‘Manu Kumar Jain come now. I’m not in a position to watch a single video on YouTube in peace simply due to the frequent ads of Mi 11 lite.
To this Manu Jain replied, “These days we have now began performing some promoting spend. Nevertheless for the primary three years, we spent ZERO advertising {dollars} and nonetheless grew to become the #1 smartphone model in India. To be trustworthy, even as we speak Our advertising price range is likely one of the smallest within the business. Hope that clarifies.”



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