HomeWorldTikTok took on President Trump and won big

TikTok took on President Trump and won big


In the summertime of 2020, President Donald Trump developed a weird obsession with Tiktok. Between an epidemic, historic unemployment and racial unrest within the nation, a flood of day by day headlines become a Chinese language-owned social media app.

Episode Six of the Founder: The Ticketock Story begins throughout a second of strained relations between the US and China. Trump waged a protracted commerce warfare and blamed China for the outbreak of coronaviruses. In August 2020, in an effort to offer Beijing one other setback, Trump issued a pair of government orders banning TickTock till the app’s US enterprise was offered to an American know-how firm.

Zhang Yiming, the founding father of Bittdance Ltd., Ticketock’s mum or dad firm, brazenly negotiated for months to promote Ticketock. Nonetheless, an alternate technique remained: ByteDance waited till President Trump stepped down. After Joe Biden moved to the White Home, his administration imposed a ticTalk ban and an official ban on the sale course of.

In the meantime, TikTok turned essentially the most downloaded app on the earth, based on market analysis agency App Annie. And it continues to develop — TicTock is increasing its e-commerce and live-streaming operations and aligning with extra music artists and social media influences, whereas establishing itself extra in American tradition.

It is all by design, says Brett Bruen, a former Obama diplomat in episode six of The Founder: The Ticketcock Story.

For Tiktok, “There isn’t any higher technique I can consider to get essentially the most influential voices and align them along with your product, align them along with your coverage priorities,” Bruen says.

On Thursday, Zhang stated he would step down from his function as chief government of ByteDance, almost a decade on the helm of one of many world’s fastest-growing know-how firms. Human sources chief Rubo Liang would be the new CEO.

Zhang will stay within the firm to concentrate on the long-term technique. In a letter to staff posted by ByteDance, he wrote, “The reality is that I lack a few of the abilities that make a great supervisor.” “I am nervous that I am nonetheless relying an excessive amount of on my concepts earlier than beginning the corporate and have not challenged myself by updating these ideas.”

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